Event, Fashion / 30.05.2019

The new edition of Pitti Uomo 96; the international reference event for fashion and lifestyle for men’s wear, will take place in Florence, Italy from the 11th to the 14th of June. Fashion shows, events and exhibitions will enliven the Fortezza da Basso; an historic fort nested within the 14thcentury walls of Florence, and the entire city will present a preview of the new men trends for Spring/ Summer 2020....

 
Actuality, Sustainability / 20.04.2019

Who are the Millennials? The word millennial refers to the generation of people born from the 1980’s to the end of the 1990’s, more precisely, those born from 1981 to 1996. They are also called Generation Y: they are the first to have been born with the diffusion of the internet and today they are the main online consumers, they are educated and connected....

 
History / 08.03.2019

Silk history does not have a precise starting date, although it is sure that the sericulture origins also known as silk productions date back to thousand years before Christ. Recent studies of the University of Science and Technology of China about silk proteins residuals withdrew from the tombs of the archeological site of Jiahu in Henan province go back the silk production to 8500 years ago. The Chinese tradition has always attributed the born of silk rearing to an accidental discovery of the Chinese empress Xi Ling Shi. The...

 
Curiosity / 10.02.2019

Silk is closely related to the fashion history. Through silk, famous maison and historical companies created and gave life to iconic clothing items that lasted unchanged from the past until today and always kept their preciosity and recognizability. The dresses themselves contributed to the success of the fashion brands by becoming their symbols and portraying their values...

 
Curiosity, Textile / 15.01.2019

For many centuries, the silk rearing in particular and the sericulture in general have been a prerogative of China and of its emperors, as seen in the article about silk history. The silkworm and the silk production process comes / arrived from Sicily in XIII century and from there it spread firstly in Italy and then all over Europe. Still, how does a silkworm become silk? How can a butterfly larva produce a filament so precious and fine?...